How to scale RevContent Ads
Revcontent is one of the leading native advertising platforms in the world. To get sales, conversions, or leads media buyers want to make sure their ads can outperform the competition. To do so, you will need to do optimize and create ads fast and efficiently. AdGenius.ai helps media buyers streamline all optimization tasks quickly and deliver stable results from campaign optimization 24/7.
Here's what makes a good ad.
Technical Specifications:
Image Size: 420x315 pixels
Max Headline Characters: 80
Location Targeting: Country, Device
Device Targeting: Desktop, Tablet (Android, iOS, Windows), Mobile (Android, iOS, Windows)
Annotations (Circles or Arrows) - Yes
Revcontent Tracking Tokens for Dynamic Insertion:
Use these in the Boost Campaign tracking settings
Do not use them in the Destination URL of boost ads
Tracking Token Description
{CITY} City {STATE} State {COUNTRY} Country {BOOST_ID} Boost Id (Campaign ID) {CONTENT_ID} Content Id (Ad ID) {ACC_ID} Account Id {WIDGET_ID} Widget Id {ADV_TARGETS} Advanced Targeting - Channel Name
Headline Dynamic Tokens:
These are available to use in your Boost Headline titles
Dynamic Text Token Description:
{CITY} City {STATE} State {COUNTRY} Country
Headline Best Practices:
Create curiosity with questions
Capitalize the First Letter of Each Word in Title
Include city and State names using {CITY} and {STATE}
Capitalize first letter of Brand name
Limit titles to 30 characters
Targeting Tips:
Use Topic targeting (in most cases)
Create separate Topics and Brands (campaigns) with different topics.
Always exclude low volume widgets
Only target one language per campaign
Create separate campaigns for Mobile, Desktop and Tablet
Create separate mobile campaigns for each Operating System
Track Target Channels using {ADV_TARGETS} in Campaign tracking
Track Widgets using {WIDGET_ID} in Campaign tracking
Campaign Optimization Tips:
Minimum Budget: $100
Recommended Minimum CPC Desktop$0.05
Recommended Minimum CPC Mobile$0.03
Recommended Minimum CPC Tablet$0.04
Block low CTR widgets after 3 - 7 days
Block low CTR Target Channels after 3 - 7 days
Only keep 5 ads active within a campaign at a time (after testing)
Do not add more than 5 new ads per day to a campaign
Create new campaigns & exclude Target Channels with low CTR (from previous campaigns).
Block Bot traffic with extremely high LPCTR %.