Updated: May 17, 2021
Optimization is key when it comes to running your campaign efficiently, but it can be hard to optimize when you lack information on what's happening. Yes, you can guess how your prospects are behaving by checking the available KPIs, but assumptions are not a good idea when there are profits on the line.
Knowledge is power, and Custom Events give you that knowledge. Know how your prospects are behaving and adjust your campaigns accordingly.
Now see all of this within AdGenius.ai, with the ability to create Automation Rules with Custom Events as Conditions!
Set up a Custom Event within Voluum and see the data in your AdGenius.ai dashboard, everything conveniently in one place.
Custom Events Examples:
Set up a custom event for when your prospects scroll through 50% of your Landing Page and track how engaged your audience is. Review the data and optimize the campaign accordingly.
Set up a custom event for the action of "Add to Cart" and compare it to your actual conversions. If your prospects are interested in the product enough to add it to the cart but are not actually converting - it might be time to tweak the campaign
Set up a custom event to be triggered when a specific page is clicked on. Know how your prospects are behaving on a specific page and use that data to your advantage.
How to import Custom Events from Voluum:
Open your Account Settings, scroll down to the "Tracker Accounts" section and click the marked button:
Gone are the days of waiting 2-4 hours for your OutBrain data to update . For even more insight into your campaigns, we are proud to announce OutBrain Real-Time Data - get updates on your campaign KPIs as they are happening - ensuring delays do not interfere with the success of your campaign!
Wave Goodbye to Estimates, although they can be helpful - nothing beats Real-Time Data when it comes to Optimization and Automation.
How to Enable OutBrain Real-Time Data:
Open your Account Settings, scroll down to the "Traffic Source Accounts" section and click the marked button:
Do you need help with your setup or have any questions?
Book a call with an expert here.
Or see even more valuable information within AdGenius.ai and try these features out yourself!